//for / supplement brands

You're not high-risk on paper. You're high-risk in every acquirer's model.

General supplement brands — vitamins, minerals, protein, greens, functional foods — technically clear mainstream card processing. In practice, subscription models trigger the same chargeback profile as nutra, and acquirers apply the same 5–9% rolling reserve terms. Stablecoin is the parallel rail that keeps working capital unlocked.

// approval-rate benchmarklast 30d

industry avg — General supplements

18%decline rate

transactions killed by risk rules, MCC blocks, and BIN filters

our stack

100%approval rate

not 99.99% — 100% on qualified volume, verifiable in your ledger

Every 18 out of 100 transactions your current processor kills is revenue you already paid to acquire. Our routing + wallet stack clears the full 100 — the ROI conversation stops being about basis points and starts being about the 18% of gross you’re currently leaving on the table. See the commitments we sign to keep it there →

5–9%

typical rolling reserve on general supplement MIDs

2–4x

cardholder subscription dispute rate vs. general e-commerce

reserve on stablecoin rails

// where the current model breaks

'Free shipping trial → auto-renew' generates cardholder disputes at nutra rates

The DTC supplement playbook is chargeback-heavy by design. Cardholders dispute the second billing at 2–4x general e-commerce rates.

5–9% rolling reserve on 'general' supplement MIDs

Not the peptide tier, but not clean e-commerce either. Working capital stays locked for 90–180 days.

Amazon and Meta ad-account bans cascade to payment risk

Ad platform enforcement (health claims, disallowed ingredients) creates second-order signals acquirers watch. A Facebook ban precedes a MID review with predictable regularity.

// why the cashier works for this vertical

Wallet-authorized recurring debits — no 'forgot to cancel' dispute vector.
No rolling reserve on subscription volume.
Ad-platform enforcement doesn't cascade to rail risk.
Parallel to card MID — shift only the subscription cohort or run both.

// objections

Questions operators in this vertical ask.

We're clean, low-chargeback, and boarded on Stripe. Why bother?

You probably shouldn't migrate. Stablecoin is highest-leverage when your subscription chargeback ratio is creeping toward 0.9%, when your reserve is a working-capital constraint, or when you're planning international expansion. If none of those apply, stay on Stripe.

Can we run stablecoin for high-AOV customers only?

Yes — cohort routing by AOV, geography, or acquisition channel is a common pattern. High-AOV cohorts have the highest per-dispute cost and benefit most from removing chargeback exposure.

How does subscription pause/skip work on-chain?

Users control their wallet-side recurring authorization. Pause and skip are user actions; the platform reflects them in the schedule.